Welcome to S'Up
We’re building a sleek, motivating way to improve posture—pairing minimalist hardware with a supportive, gamified app experience.
Why we started S’Up
We’re a small team that battled posture issues in our own lives. Hours at desks, labs, and laptops led to neck and back strain, low energy, and inconsistent habits. We wanted something functional enough to help every day, but sleek enough to actually wear, and a system that keeps you motivated and connected.
Our mission is to
S’Up blends subtle haptics and sensible coaching with playful design and accountability—so good posture becomes a habit, not a chore.
Benefits of better posture
Research links healthy posture with less pain, better movement, and stronger daily function. A few highlights:
Less neck & back strain
Reduces stress on the spine and supporting muscles; often associated with fewer flare-ups of neck/shoulder discomfort.[1] Cleveland Clinic[2] Harvard Health
Better balance & movement
Neutral alignment supports balance and safer exercise form, which can reduce injury risk and improve performance.[1] Harvard Health
Supports breathing & energy
Upright posture helps chest expansion and efficient breathing, which may support energy and focus through the day.[1] Harvard Health[2] MedlinePlus
Joint & tissue longevity
Improved alignment can reduce uneven joint loading and muscle fatigue, supporting long-term musculoskeletal health.[1] Cleveland Clinic
Fewer desk-work flare ups
Small habit shifts (breaks, gentle cues, posture awareness) are linked with lower risk of new neck/low-back pain in high-risk office workers.[1] PubMed Central (2021)
Evidence-based habit building
Ergonomic education + targeted exercises can measurably improve cervical posture and reduce pain.[1] PubMed Central (2023)
*S’Up is a posture awareness and motivation tool, not a medical device. If you have pain or a condition, consult a licensed clinician.
Meet the team
Leipakshi Gupta
Hardware & Product
EE + robotics background; obsessed with tiny wearables that actually fit your life.
Teammate Two
Design & Brand
Turns posture science into delightful, motivating experiences.
Teammate Three
Full-stack & Data
Builds the real-time feedback loops and community features that keep you going.
Ready to sit, stand, and move better?
Try the quiz to learn your posture profile and first small wins.
Take the Posture Quiz